Funny to see they start talking about RTB in the jobs posting business only now. I have been thinking about this for more than a year. Interesting to see what will come out of it in the end.
“You know that it’s really important, and that it uses computers. That young, ad tech-obsessed guy at your office talks about it incessantly, throwing around acronyms and speaking of the dire need to plug into multiple platforms.
You’re pretty sure that robots might be involved, and you’re kind of hoping it doesn’t become mainstream before you retire. • The fact is, programmatic is a fast-growing part of the buying and selling of media. How fast? This year, eMarketer predicts that advertisers in the U.S. will spend $3.36 billion on a thing called ‘real-time bidding,’ up from just shy of $2 billion in 2012.”
So, what in the heck is programmatic ad buying and how might it impact the buying and selling of job postings in the online employment services industry?
One wag called programmatic – as the cognoscenti call it – “selling dog food to dog owners.” Although there is no consensus as of yet, the general idea is to mashup data, technology and software to deliver a higher return for every ad dollar spent. It can include what’s called RTB or “real time bidding,” but there’s even disagreement about that.
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