Careerbuilder amd Cars.com „the shining stars“ at Gannett – Gannett could possibly acquire the whole CB stock. Since they already took over all of Cars.com.
Gannett Company reported 2014 net income of more than $1.1 billion, compared to about $446 million for all of 2013. The jump was attributed to growth in overall digital advertising revenue, especially by way of Cars.com and CareerBuilder.
“Digital shattered revenue, growing 77 percent primarily due to Cars.com, and CareerBuilder,” Gannett president and CEO Gracia Martore said on an earnings call. “Cars.com’s dramatic growth this quarter was due to strong organic growth and increases in [newspaper affiliate] revenue fees.”
Gannett has moved to separate its print and digital holdings.
“Our progress to date is merely the tip of the iceberg,” Martore said of CareerBuilder’s strategies.
That remark smacked more of sole than partial ownership to us. Coming on the heels of Gannett CFO Victoria Harker’s hint to a recent investor conference audience that Gannett might have an interest in buying CareerBuilder, we have to think this is being given serious consideration.
It just makes good sense – for Gannett anyway, if not for CareerBuilder. The media giant sees Cars.com and CareerBuilder as its shining revenue stars. It bought the one, so why not buy the second?
Martore said that CareerBuilder is having its greatest success in the area of human capital Software-as-a-Service (SaaS) product sales, and called it the global leader in that area.
“CareerBuilder has the only global pre-hire SaaS platform,” she said. “Human capital software solutions revenue is up 72 percent. Three years ago it was only 1 percent of total CareerBuilder revenue. This past quarter it was 19 percent. There is still a huge growth opportunity there.”
Den ganzen Beitrag lesen – Link öffnet in neuem Fenster: http://aimgroup.com/2015/02/03/gannett-shatters-digital-revenue-record/